The features first started reaching subscribes in August, but it’ll take a few weeks to roll out to compatible devices. You may have to wait a while depending on your platform, though. Smart TVs and others will see them in the “coming months.”
It’s no surprise that Netflix would go this route. Its service depends on people constantly coming back for more — you may be more inclined to keep a sub running if you can find new shows without wading through the home screen. Reminders, meanwhile, could boost viewership and help gauge interest for titles before they’ve even premiered. When Netflix’s business increasingly revolves around blockbuster releases, additions like this could prove crucial.